PSG Vestments is an e-commerce based church apparel website. Their requirement is to increase the website sales in the international market, especially in USA
Duties and responsibilities:
Analysed the website and target audience clearly and created a digital marketing strategy along with content marketing strategy.
Optimized the website for search engine following link building for organic result and also created PPC campaign.
Collaboratively built target followers in facebook along with that we have made other social media marketing in channels like twitter, pinterest, and instagram.
Implemented the content strategy like explainer video, infographic, podcast, document sharing, etc, in the second phase of the campaign
Campaigned to convert awareness to engagement and following it to different stages like purchase, returning customer, positive reputation and finally advocacy. We used email marketing, re-marketing and more concept to achieve it.
Successfully increased 62% of sales through website from USA and 21% increase in sale from UK and also achieved 18% sales from Australia.
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