Traditional Marketing Traditional marketing comprises of the use of technology and marketing efforts offline to reach target users with the help of print advertisements, such as billboards, newsletters, newspaper, and flyers print ads. Traditional marketing refers to advertising products through print advertisements, billboards TV, and newspapers. Print marketing is the oldest form of traditional marketing….
FIVE STEPS TO DIGITAL MARKETING STRATEGIC PLAN Define your position: Determine the position of your business by conducting internal and external audits. These audits will provide a clear picture of the marketplace, the competition in the market, and the capabilities of your Company. Identify important things: Focus on the position where you want to take…
THE NEW USE OF MOBILE MARKETING IS AUGMENTED REALITY: BRIDGING THE OFFLINE AND ONLINE GAP THROUGH MOBILE In 2016, a year when desktop ad sales stagnated, mobile advertising grew 48% to reach $80 billion- -or 45% of total digital ad spends. By the close of 2017, mobile advertising is expected to account for 52% of…
It is not hard to answer because of look around you, how many people do you see use digital devices on a daily basis? Almost 90%, right? From news to entertainment, digital media is inclusive of every aspect of information a human would require and more. Gone are those days where marketing used to be paper-based,…
Having scheduled with a very busy and distant life, Internet has become a wonderful medium to reach out to the nook and corner of the world to communicate, interact and engage with one another. With internet and social media as a platform there is much more we could do than just a mere communication. Digital…