Traditional Marketing

Traditional marketing comprises of the use of technology and marketing efforts offline to reach target users with the help of print advertisements, such as billboards, newsletters, newspaper, and flyers print ads. Traditional marketing refers to advertising products through print advertisements, billboards TV, and newspapers. Print marketing is the oldest form of traditional marketing. Traditional marketing has four categories: Broadcast: Broadcast marketing includes television commercials, radio, and movie theatres. and other printed material for distribution. Telemarketing: Telemarketing Includes cold calling and requested calling of consumers over the – Print: Print marketing includes advertisements in newsletters, newspapers, brochures, magazines, phone. Direct mail: Direct mail marketing includes catalogs, fliers, letters, brochures, postcards, and other printed materials that are sent directly to the customers.

Digital Marketing

Digital marketing or online / internet marketing generally refers to promoting products and services (and servicing the existing customers) over the Internet using websites, e-mails, and other forms of web communication. It combines creative and technical features of the Internet with design, development, advertising, and sales using websites with effective content for a product or service. The use of the Internet can increase the frequency and depth of interactions between customers and the brand. It is a subset of marketing and includes planning, pricing, promotion, and distribution of products and services over the Internet. Through digital marketing, you can sell the products from anywhere in the world without having to shop Digital Marketing reduces the cost and timeframe of this learning process significantly because it allows you to interact with customers directly and lets them tell you their needs and their terms in real time, any time.

DIGITAL MARKETING Vs TRADITIONAL MARKETING

Traditional Marketing includes the following traditional elements (5Ps):

Product: Product is a service or physical goods offered by a firm.

Price: Price is the amount charged by the firm to sell its products or services in a particular market It consists of product price, shipping, handling, and warranty costs, which is important because it influences the perceived customer value.

Place: Place stands for the Point of Purchase. “Choosing the right physical or digital store to place your product is one of the most important marketing decisions that will define your product positioning

Position: Positioning and branding are the outcomes of the businesses marketing effort. It helps customers recognize the brand and its value-and it plays a major role in marketing strategy Determining your product is not enough. Consumers need to be informed about your exact positioning in the market if your product is what is considered luxury, affordable, niche, mass, unique, common, etc.

Promotion: Offering a product that covers a particular market need and/or demand is critical to surviving in the market; however, to dominate or stand out from the competition you need to add an extra reason for the users to choose you.

 

 Digital Marketing combines the following elements (5Cs):

Content: Content is the product of social listening in order to create educational and informative articles, whitepapers, and blogs to attract readers. Content is the “bait in internet marketing for sales purposes

Channel: Channels refer to the communication mediums used to help the marketers reach the target audience. A channel consists of the “gun” used to target the user and generate leads.

Campaign: Campaign is the entire process of identifying the right content and the right channels for the right user. Campaign can be considered as the overall “hunting” process itself.

Conversation: This refers to brand-user communication, engagement, and interaction Communication is the core of marketing efforts that enables brands to connect and form meaningful relationships with their current or potential customers. This stage can be described as the “cooking” process.

Conversion: Conversion is the ultimate ROI goal in digital marketing. Conversion refers to the process of converting leads into paying customers through your lead generation and lead nurturing funnel. Conversion is the ‘eating’ stage of our example.