
Mobile Marketing Trends of 2018
THE NEW USE OF MOBILE MARKETING IS AUGMENTED REALITY: BRIDGING THE OFFLINE AND ONLINE GAP THROUGH MOBILE In 2016, a year when desktop ad sales stagnated, mobile advertising grew 48% to reach $80 billion- -or 45% of total digital ad spends. By the close of 2017, mobile advertising is expected to account for 52% of…