Gone are those days of old fashioned marketing strategies with traditional marketing and events. In the current trend like today with our computer-driven and the mobile world, digital marketing brings in all the imaginable ideas, thoughts and information to a single person from multiple sources. While marketing is a basic necessity for a business, this data-driven marketing allows accurate analysis, potential and low cost marketing with well enable strategies providing finest results. It is a systematic way for a business to maximize their ROI from their investments purely out of data and skills and not by luck.
Now that 2017 is half afoot, as per cmswire data, the current status of digital marketing is that about 93% of online experience begins with search engine, there are 2.3 billion active social media users and the internet users have an average of 5.54 social media accounts. Almost 72 percent of consumers who did a local search visited a store within five miles and 28 percent of searches for something nearby result in a purchase. There are so many disciplines under digital marketing such as Content marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Web designing and development, Consumer relationship Management (CRM), Display advertising, Ecommerce, and much more that keep emerging time to time. There is an eminent techno and career growth in digital marketing that over the days to come.
In terms digital marketing practically all industries benefit from it however there are few industries that benefit more. Choosing a right way of digital marketing for one’s business is very essential for the company’s growth. From Law, Entertainment, Food, Health, Travel and tourism to FMGC, Real Estate, Auto and Science there is no where that this sector cannot be used or involved. For the job seekers in this field, every day is different, challenging and more enhanced that a new stuff is learnt every day. It is one of the careers with very good long term prospects and developing the desired skill in this vast field can fill a gap in the righteous position.